September 10, 2019 Tim Youngs

3 Reasons Why Every Small Business Needs A Logo

Considering whether or not you need a logo?

If you’re considering starting up a new venture or revamping the brand identity of a long-standing business, you’ll want to check out these reasons for why you need a catchy logo design!

Most businesses have a logo of some kind. Ever wonder why?

While logos may just seem like a cute accessory to a business name, they are in fact powerful tools for your business. A logo is a visual, relevant, and effective way to provide the recognizability, credibility, and distinction your business needs to thrive and grow.

Sound interesting? Keep reading to learn more about what a logo can do for your business!

 

1. Recognizability

Recognition is a key player in motivating return customers.

Think about it this way: we buy Ritz crackers, Makita drills, and Ziplock bags for twice the price. Why? Because we recognize the brands and feel comfortable with the quality of the products. These companies have a branded image and well-known logo that efficiently communicates the quality of their products.

Your logo is the primary image associated with your business—it instantly and effectively communicates your brand. It reminds potential clients of who you are and what you can offer them. While recognition doesn’t guarantee sales or repeat customers, it definitely gives you an immediate advantage over your competition.

So if you’re on the edge about whether or not to have a logo designed for your business, you may want to think twice about it. Your logo provides the recognizability your business needs to make a true impact with your audience.

 

Credibility

Credibility is vitally important to businesses. Even if your potential clients don’t recognize your business, they can still attach a sense of validity to it.

How? Often through something as simple as a professional and inviting brand identity. By giving your potential clients a subliminal idea of what your business is about, your logo can attract new customers and prompt them to give your business trust and credibility.

Through strategic color choices, style elements, and graphic development, your logo can convey everything your business needs to promote itself as professional and credible to your potential clientele.

Your logo is like the face of your business. It helps people get to know you, trust you, and ultimately, do business with you.

 

Distinction

In a fast paced environment, having a unique brand image that catches attention is central to finding new customers and putting your business a step above the others in your market.

Your clients are researching online, browsing google on their phones, and sifting through ads in magazines. Everyday lives are packed with media and visual materials.

What’s the best way to get noticed in all of this? And how can you make your business the one that stands out and gives your audience a unique, distinct impression?

You guessed it—by having a stellar logo and a cohesive brand image. A professional, unique logo sets you apart from your competition and gives your business a step up in our competitive world.

 


There you have it, three reasons why logos are so important to any business model. It doesn’t matter whether you’re just starting out or have been in business for years—it’s time to invest in getting that logo designed and in action!


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