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What is the purpose of a leaflet? Is it to sell and advertise your products? Is it to offer information and advice? Is it to showcase your organisation’s upcoming events?

Brochures, catalogues, magazines and more provide a more in-depth and detailed description of your service and products.

Set aside on your desk, handed out through mailboxes, distributed at important events and even implemented into your website, a business card can be a vital tool for any business.

When creating a new business or looking to rejuvenate the image of an existing business, the first port of call should always be your logo.

How do you reach out to your customers on the street? Can you get the best out of their quick glance at your advert? Are you doing enough to attract them?

The advertisements that you see plastered across your competitors’ websites will be indicative of the time and money they have spent on them.

What is the first thing that your customers see of your business? If they are online it will be the very top of your page, the logo, colour scheme and branding.

What difference does packaging make? It only takes a glance at a company like Innocent Smoothies who go for striking, quirky packaging, or Coca Cola who aim to assert their branding through smooth and slick branding.

Interesting designs for a new range of t-shirts you are releasing or neat and tidy styles to show off your branding, they are a great way to attract new customers.

Reaching out to customers on the streets or placing your advertisements in post boxes can be a great tool for guaranteeing that someone reads about your services or products.